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Visual Branding Worksheet

Please fill in this form as much as you can, understanding your market is important to us.
The fields marked with ‘*’ must be filled in. Thanks for your time.

If so, how much?
Think along the lines of descriptive tag lines. 6-10 words is the ideal number words. Imagine you have just a few minutes to enthusiastically but realistically describe what it is you do
When consumers/clients/customers view a logo or brand identity; what should be the ideal feeling or emotion you would like them to feel?
This helps us to understand what appeals to your customers.
Its important that we understand what your customers like.
How do you reach out to your customer base - online, magazines, flyers, billboards....
Does this logo need to compete with existing and similar businesses or is it in a relatively uncrowded market place
This includes: local, regional and/or worldwide. We absolutely need to know how a clients competitors brand and position themselves before we can work on building a visual identity.
What do you see a logo as and do you require imagery?
Have seen any logos that you really like?
It may affect the level of detail we can incorporate. Does the logo need to be printed on the side of a pen and/or on the side of a building.
Do you use any specific colours within your business at the moment? Is there any colours you particularly don't like?
Does your business or product follow a certain visual style or you may just have some specific visual needs that need to be considered or even avoided if existing logo and identities fall into the cliché trap.
Is there anything else you can think of that you would like to tell us?
Did you hear about us through word of mouth recommendations, social media, search engines etc?