Visual Branding Worksheet

Please fill in this form as much as you can, understanding your market is important to us.
The fields marked with ‘*’ must be filled in. Thanks for your time.

Full Name

What is the company/organisations name?

Do you currently have a logo?

Yes

Are you the main contact for this project?

Yes

Have you already established a budget for this part of your project?

If so, how much?

What is your deadline for completing this project?

What is the main wording for your new logo?

Do you have a slogan or tagline that clearly describes what you offer in terms of benefits or features?

Please describe your organisation in a few sentences

Think along the lines of descriptive tag lines. 6-10 words is the ideal number words. Imagine you have just a few minutes to enthusiastically but realistically describe what it is you do

Briefly what does your company provide?

Where is your business located?

How many years has the business been running?

Whats the number of staff?

What words do you want people to associate with your company?

Customers Perception

When consumers/clients/customers view a logo or brand identity; what should be the ideal feeling or emotion you would like them to feel?

Who is the target audience and what do they care about?

This helps us to understand what appeals to your customers.

Generally, what logos do you think will appeal to your customers, and why?

Its important that we understand what your customers like.

How do your customers learn about your product, organization or service?

How do you reach out to your customer base - online, magazines, flyers, billboards....

Are you unique or one of many?

Does this logo need to compete with existing and similar businesses or is it in a relatively uncrowded market place

Who are your competitors?

This includes: local, regional and/or worldwide. We absolutely need to know how a clients competitors brand and position themselves before we can work on building a visual identity.

Type of logo required

What do you see a logo as and do you require imagery?

Where will the logo be used?

Have seen any logos that you really like?

What visual style of logos appeal to you?

It may affect the level of detail we can incorporate. Does the logo need to be printed on the side of a pen and/or on the side of a building.

What are your thoughts on colour?

Do you use any specific colours within your business at the moment? Is there any colours you particularly don't like?

Specific visual requirements

Does your business or product follow a certain visual style or you may just have some specific visual needs that need to be considered or even avoided if existing logo and identities fall into the cliché trap.

Have more to say?

Is there anything else you can think of that you would like to tell us?

How did you hear about digiDen?

Did you hear about us through word of mouth recommendations, social media, search engines etc?

Ready to get started with your project?