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Why WordPress is the Best CMS

Why WordPress is the Best CMS

By Susanna Townsend | Mar 14, 2019

When you decide to have a website for your business, you come across some very important decisions which decide the fate of your website. Some of these crucial decisions include choice of visual design, structure, hosting, content, and your content management system. In case you are wondering what Content Management System (CMS) is; in simple…


What are digiDen Add Ons?

By Susanna Townsend | Jan 14, 2019

A website is at the core of a business’ marketing plan – it’s the skeleton that holds up the marketing structure. But just like a building’s core structure isn’t enough, a website alone is not enough to make your business stand out. A professional web design and marketing agency has a number of value added…

Ace Your SEO game with Yoast SEO

Ace Your SEO game with Yoast SEO

By Susanna Townsend | Dec 14, 2018

Appearing on the first page of a search engine for your chosen keywords can skyrocket your website traffic which means significantly better business results. According to the top internet marketing firm, HubSpot, 75% of people never bother to go to the second page of a search engine’s results! That’s how important it is to come…

A Simple Guide for Curating Your Website Content

A Simple Guide for Curating Your Website Content

By Susanna Townsend | Nov 14, 2018

Content is an important element of your digital presence. When done right, your website’s content can help you connect with your target audience and set the right tone for your brand’s personality. Why Stay Organised? We have seen that without an organised approach, the content development process of a website project can quickly get out…

Top 4 Reasons for Having a Mobile-Friendly Website

Top 4 Reasons for Having a Mobile-Friendly Website

By Susanna Townsend | Sep 14, 2018

Can you afford to block out almost half of your website visitors? Nobody can. But having a website that is not optimised for mobile devices means just that because almost half of your traffic is coming from there. If you are still not paying enough attention to a responsive website, let me assure you that…

Visual Branding - The Lifeline of Your Business

Visual Branding – The Lifeline of Your Business

By Susanna Townsend | Jul 14, 2018

Hundreds of startups take their first steps every day. According to the Companies House, 167,717 new companies were incorporated in the UK, between January and March 2018 only! How hard, do you think, it is to get lost in this haystack? A great way to stand out from this ever-growing crowd is to showcase your…

GDPR – General Data Protection Regulation

GDPR – General Data Protection Regulation

By Susanna Townsend | May 14, 2018

In this modern age, it is impossible to avoid the digital world. Digital touches almost every aspect of our lives, and our dependence on digital tools naturally results in the creation of vast amounts of personal data, none of which we want to be shared carelessly. On the other hand, personal data is a multibillion…


MailChimp: How to add a new user

By Susanna Townsend | Mar 8, 2018

? MailChimp: How to add a new user A step by step guide to add a new user to your MailChimp account so that we can create templates, newsletters and more!   Login to your MailChimp account Navigate to your account preferences Click on ‘Settings’ then ‘Users’ on the dropdown menu To the right click on…


Creating A Gravatar For Your Website

By Susanna Townsend | Jan 14, 2018

What is Gravatar? A Gravatar is your Globally Recognised Avatar which you can use as your identity while posting and commenting on your website – or any Gravatar supported website. Why Gravatar? Gravatar is a product of Automattic – the creators of WordPress. And WordPress is used by more than 26% of the websites on…

Maintenance-The Key to a Winning Website

Maintenance: The Key to a Winning Website

By Susanna Townsend | Aug 11, 2017

Hand over the maintenance to professionals and focus on growing your business   Why Invest in a Website? These days, even brick and mortar businesses cannot turn a blind eye to their digital presence. For digital businesses, the stakes are even higher since their website is analogous to their storefront. According to the MineWhat Blog,…


WhatsApp – A Powerful Business Communication Tool

By Susanna Townsend | Jun 1, 2017

Establishing effective communication is the key to a successful working arrangement. At digiDen, we have personally observed that clarity and speed of communication with our client really contributes to the quality of our final product. So, on our quest to provide the very best quality, we decided to choose a communication platform that is: Convenient…


Setting up your ‘G Suite’ account

By Susanna Townsend | Nov 1, 2016

No business can think of surviving without an email client that adequately fulfills its communication needs – it’s an absolute essential. Today’s post is about Gmail’s paid version called G Suite and how to set it up. While Gmail’s free version is a complete solution in itself, serious businesses should consider using G Suite. Why Pay? G…

stop words - the SEO exterminators

Stop Words: The SEO Exterminators

By Susanna Townsend | Oct 1, 2016

Imagine putting in months of hard work in your garden just to see a wide variety of colourful flowers in full bloom. Now if you don’t weed out the unwanted plants, what would be the result? Most probably, your dream of a blossoming garden won’t come to fruition and if it miraculously did, the weeds…


Why use a CRM (Customer Relationship Management) System

By Susanna Townsend | Dec 15, 2015

The norms and ways of doing business have drastically changed in the last century but the century old adage that the “Customer is always right” is standing strong even in today’s dynamic world of business. In the meantime, the customers’ preferences have changed by leaps and bounds. As this complexity increased, businesses started developing mechanisms…

5 things to consider when creating a new website

5 things to consider when creating a new website

By Susanna Townsend | Jan 14, 2015

  Whether you are starting up a brand new business, taking an existing business online or simply need to add some wonder to your website, every good business needs an even better site that will be engaging and useful to customers. With millions of business websites already online, it’s more important than ever to make…

Teamwork Project Management

Teamwork Project Management

By Susanna Townsend | Aug 12, 2014

At digiDen we use the project management software ‘Teamwork‘ this keeps all of our project files, proofs, tasks and correspondence in one convenient place. What is project management? Project management is a process of planning, designing, organizing and implementing tasks and ideas in any kind of project. Project management simplifies the project development and initiation…